| BACKGROUNDER
HedgehogBooks.com, the only site of its kind founded and operated
by experienced teachers, is dedicated to providing ultimate personal
service to help parents choose the right literature for their children.
Upon launching the Company in 2000, its founders shared a commitment
that a successful, Web-based business must offer a wide range of
custom, value-added services in addition to the convenience of e-commerce.
The Company’s consistent, top ranking on the Web’s largest navigational
guides is proof that this business model is well received by customers.
Repeat customers account for more than 30 percent of the Company’s
total sales.
In addition to superior selection and low prices, HedgehogBooks.com
is differentiated by services that include detailed reviews, grade-level
reading lists and online forums to discuss individual issues in
reading.
By responding quickly to parents’ inquiries on their online forums,
the teachers who operate HedgehogBooks.com can provide advice on
precisely the right books to meet the child’s unique requirements.
Teachers, tutors and parents also use the forums to share knowledge
on the latest in children’s read-aloud and read-alone literature,
as well as how to improve students’ reading skills.
"Cash for Schools" Program
To further demonstrate commitment to its customers, HedgehogBooks.com
launched "Cash for Schools" in 2003, a program that donates a full
10 percent of all parents’ online book purchases to their chosen
school. By working directly with individual schools and eliminating
administrative fees, "Cash for Schools" generates donations that
are up to 10 times higher than competing programs.
Personal Services for School Districts
The Company’s trademark brand of professional service is also extended
to officials at public and private schools. Dozens of school districts
nationwide contact HedgehogBooks.com every year to place volume
core literature orders, fulfill special orders from teachers and
librarians, and locate obscure, out-of-print books. The Company’s
experienced teachers have gained a reputation for providing these
professionals with a large selection, discount prices and fast,
dependable fulfillment of even the largest orders.
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