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Yahoo! recognizes teacher-founded HedgehogBooks.com as most popular online children's bookstore!  

--Fast-growing, Web-based bookseller features reviews, advice from experienced teachers--

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Santa Cruz, Calif., November 25, 2002 - Fast-growing HedgehogBooks.com, completing its second year in business, was recognized this month as one of the world's most popular online children's bookstores by the two largest Internet search engines. Already established as the Web's only bookstore developed by teachers, HedgehogBooks.com is now ranked as the most popular site by Yahoo! and the #2 site by Google.

Yahoo! and Google are the Web's two largest navigational guides. Yahoo reaches more than 237 million individuals each month and Google offers an index of more than three billion web sites.

Building on years of experience teaching and reading to children in their classes, the HedgehogBooks.com founders provide a high level of personal service that is not available from competing online booksellers. The services include detailed reviews, grade-level reading lists and online forums to discuss individual issues in reading - all designed to help parents choose the right literature for their children.

HedgehogBooks.com President Vanya Jackowski, a teacher with 10 years experience in California public schools, said, "Educated consumers now demand more from their online shopping experience. By responding quickly to parents' inquiries on our online forum, we can advise them on precisely the right books to meet their child's unique requirements."

Jackowski added, "Our online teacher's forum is also immensely popular, with teachers and tutors worldwide receiving advice on locating specific book titles and assistance to improve their students' reading skills."

Parents purchasing books from HedgehogBooks.com exhibit a remarkably high level of customer loyalty. Repeat customers now account for more than 30 percent of the Company's total sales.

"I was very fortunate to find HedgehogBooks.com," said repeat customer Meg Miller-Steiger. "As a mother of a beginning reader, age 5, and a fluent reader, age 8, I needed help selecting the right books for my children. The interactive 'Ask a Teacher' page provides the advice I need and the summaries and reviews help me make informed choices on my own. In this era of online mega-bookstores, HedgehogBooks.com has become my own 'Little Shop Around the Corner.'"

About HedgehogBooks.com Founded by experienced teachers in late 2000, HedgehogBooks.com has become one of the world's most popular online children's bookstores. The site provides a high level of personal service to enable parents to choose the right books for their children. The site also offers personalized, discount services to purchasing officials at school districts nationwide. For sales information, please contact Vanya Jackowski at 831-426-4001 or vanyaj@hedgehogbooks.com.

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HedgehogBooks Media Contact:
Stan Schneider,
Schneider Communications
Ph. (954) 435-3310
stan@schneidercom.com